The Hobby

A McDonald’s Happy Meal shortage. A security guard escort. Guns pulled in a Target parking lot. All of these are caused by a common factor: trading cards. In 2020, a new BOOM began. For the first time, large hedge funds, celebrities like Logan Paul and Steve Aoki, nostalgic millennials, entrepreneurs like Josh Luber, and billionaires scrambled to add sports, Pokémon, and other hot item cards to their collections and portfolios. Over the next two years, the hobby exploded — even causing card grading services to shut down due to overwhelming customer service. This documentary is a character-driven feel good deep dive into the high-stakes, eccentric world of card collecting- following buyers, sellers, card shop owners, graders, online streamers, auctioneers, and more, who all participate in the hobby in their own unique ways.