Kate Kassell's dream is to design couture clothing, but after graduating at the head of her class in fashion school the harsh reality hits -- no one will hire her. Sure, she's got a fantastic eye, but she's also the daughter of retail guru and knockoff pioneer Lee Kassell, whose stores sell clothes "inspired" by the very designers Kate wants to work for. Kate is left with no choice but to join Kassell Clothing, where she must navigate around a duplicitous stepmother and two wicked stepsisters, whose aim is to discredit her at every turn. But through a budding romance with a prince of a guy in the shoe department, her godmother's vintage clothes and a shocking switch of identities, Kate is able to expose the evil trio, save Kassell Clothing -- and prove that it's what's on the inside that counts.