Debbie Sterling is an American engineer, businesswoman and the founder and CEO of GoldieBlox. Sterling is an engineer, spokesperson, and advocate for women in engineering and technology. Sterling was named Time's Person of the Moment and Business Insider's 30 Women Who Are Changing the World. GoldieBlox was named one of the World's Most Innovative Companies by Fast Company in 2014. The Toy Industry Association awarded GoldieBlox the 2014 Educational Toy of the Year.