Shōji Kawamori is a Japanese animation creator and producer, screenwriter, visual artist, and mecha designer. He is best known for creating the Macross mecha animated franchise and the Diaclone toyline, which were in turn the basis for the Robotech and Transformers franchises, respectively. He is also known for creating The Vision of Escaflowne anime series. He pioneered several innovative concepts in his works, such as transforming mecha and virtual idols.