Artist at Work

The head of the Genesis Design Center Europe discusses the conception of the new Genesis Essentia, what it means for the young brand, and how the team built a car from a drawing in six months.

For more than seven years, Ralph Ziman has worked tirelessly to acquire, decorate, and import a Casspir tank, a traditional South African military vehicle, into the United States. In February 2019, it made it to Los Angeles.