Mormon OG family vloggers Madison and Kyler Fisher made it big by streaming their family life to the world. Childbirth, birthday parties, it seems nothing is off-limits. But years in, life in the public eye takes its toll.

After twins Ava and Alexis McClure go viral, parents Justin and Ami bet big on a new future for their family. But after quitting their corporate jobs to pursue social media full time, how far will they go to make it?

As more families enter the kid influencing space, competition reaches a fever pitch. Aspiring YouTuber Daisy struggles to help her son Ethan stand out in a crowded space.

As content moves away from family fun and towards trending pranks, the McClures and Fishers struggle to keep growing their channels. One family learns the hard way what happens when you push the line too far.

As the McClures and Fishers navigate their growing empires, criticism around family vlogging grows. And we meet Like Nastya, a 10-year-old influencer with more than 380 million subscribers online.

The Fishers launch a new business and the McClures hit a major milestone for their channel. Daisy hopes Ethan’s little brother Jade has a future as an influencer. After more than five years, what impact does this life have on each family?