Eat Me

Today, we’re familiar with so many food brands that we no longer need to be convinced to buy many of them. But at one point, each and every one of them had to come up with a plan to get us to try them. Today, the food and drink marketing industry is worth about $900 billion - and growing.

With every single bite or sip that we take, we are participating in the oldest and one of the most complex and sophisticated journey’s around the world ever taken. The global food supply chain is part of an 8 trillion dollar network that produces over 4 billion tons of food each year.

Food brands have traveled around the world for as long as humans have. But it doesn’t just visit. It sticks around and changes the place. It doesn’t need a passport or a visa, just some welcoming taste buds. And once that food is adopted, it becomes part of local culture and tradition.