Joe Francis seizes an opportunity to build a new kind of porn company; it quickly becomes a runaway hit and makes Francis a celebrity, but behind the success are questionable business practices and lasting impacts for the women involved.

Legal troubles mount as shocking testimonies from underage girls land Francis in the crosshairs of Panama City Beach authorities, but Francis is adamant that he is the actual victim.

Despite mounting legal issues and a new threat from free internet porn, Francis and his empire seem unstoppable, even as his own increasingly unhinged and violent behavior threatens its growth.