At the halfway mark of the season, Gordon wants to make sure the eight remaining entrepreneurs—one of which he will ultimately invest in—have the ability to make noise and go viral on social media. Gordon himself knows the importance of digital marketing skills and has amassed 100 million followers across his social media making him the most-followed chef on social media. Instead of testing cooking abilities, this week Gordon challenges the contestants to create an entertaining, educational and easy to follow TikTok recipe video. Using ingredients surrounding them on the Underwood Family Farm in Moorpark, California, the teams will have three hours to create a video that showcases the step-by-step preparation of a vegetarian dish. Then, the clarity of the instructional video will be put to the test when everyday home cooks and experts including Next Level Chef Season 1 Winner Stephanie Pyet" Despain and food TikTok content creator Owen Han try to make the dish using the video the teams create. One person from the team who misses the mark on creating a clear and engaging video will be sent home."