Name: Grails
Released: 2022-12-14T00:00:00.000Z
Cast: Earl Cooper, Olajuwon Ajanaku

TV Show · Documentary

"Grails: When Sneakers Change the Game" follows the story of Eastside Golf and its quest to enter the world of sports fashion and sneaker culture. From humble beginnings to a deal with the top brand in the world, the founders of Eastside Golf look to create the ultimate and most sought-after shoes in the world – known in sneaker culture as "Grails."

2022 · 27m

Starring Earl Cooper, Olajuwon Ajanaku

Director Hannah Storm

EPISODE 1

The Logo

Two young black entrepreneurs create Eastside Golf to change how the game looks. But disrupting a sport as conservative as golf isn’t going to be easy.

27m
EPISODE 2

The Break

Eastside Golf is tasked with designing its first sneaker, and feels pressure to create something groundbreaking and authentic.

26m
EPISODE 3

The Launch

Eastside Golf’s first shoe release makes waves in the sneaker community, but Earl and Olajuwon are focused on creating something bigger and better.

25m
EPISODE 4

The Gospel

Eastside Golf wants to fundamentally change the game of golf with its products, but traditional forces stand in the way of progress.

22m
EPISODE 5

The Reveal

Earl meets with avowed sneakerhead DJ Khaled for advice on how to grow the business; the latest collaboration with Nike is ready for approval.

25m
EPISODE 6

The Grail

As Eastside Golf celebrates its latest collaboration with Nike, the founders seek advice on how to build the business while staying true to their values.

28m