Women come in all ages, shapes, and sizes. But the common goal is getting gorgeous in JERSEY COUTURE, a reality series that centers on the day to day goings-on at Diane & Co., a "unique boutique" and dress shop in Freehold, N.J. The business is owned and operated by the Scali family -- matriarch Diane Scali, daughters Kimberly and Chrissy, son Anthony, and largely silent-partner pop Sal -- and caters to clients looking for special occasion gowns for weddings, bar mitzvahs, Sweet 16's and prom.