Meet Chop AKA "The King Of Cars" who runs a mega successful auto empire in Vegas. 80% of his sales come from "The Chop Show" - a cult infomercial where his salesmen dress in wacky costumes as he "Chops" prices. In the tough world of car sales where most don't buy, we follow Chop as he pushes his sales crew to sell 40 cars on a single Saturday. Today he has his eye on two of his salesmen. Ali has only been selling cars for a few months and wants to prove himself to Chop while facing a challenging customer. And Barry, the class clown of the dealership, needs a sale to get out of his slump - but sealing the deal comes at an unusual price.

To boost business on a slow day, Chop creates a challenge between two sales teams to sell the most cars. At stake--the leader of the losing team must wear a Showgirl outfit on that night's taping of The Chop Show, Chop's cult-hit infomercial where his salesmen dress in wacky costumes as he "Chops" prices. With their pride on the line Team leaders Deeter and Tino go head to head, fighting down to the wire for every deal, as Chop counts down to the show.

In the rollercoaster world of car sales it's Chop's job to inspire and motivate his sales force. The most recognized of the costumed salesmen on Chop's infomercial is the Blue Genie, but he's too shy to use his image to market himself. To bring him out of his shell Chop persuades him to try selling in his Genie costume for the first time ever. Meanwhile Barry works a marathon deal trying to help a young couple trade in their car for a cheaper one.

Business is down, and the bottom line is that Chop needs to shake things up and cut his sales force for the off-season by dissolving one team. The tough task of letting the low performers go and moving the weaker players--giving other teams "fresh meat"--falls to his right hand man and former top salesman, Will. As the shake-up ripples through the dealership, the changes show immediate results.

When Chop takes an overdue break in Cabo from his demanding job as "King of Cars", he leaves the keys to his kingdom for the first time to right hand man, "Chilly Willy." But there's a hitch - Chop demands that Will drive the sales teams to a 30% closing ratio - twice the national average. If Will makes it, Chop will make good on a long overdue promise. But first Will must motivate the crew to sell hard and stay in line with the big boss gone. And Chop will be sneaking a peek via his web spycam the whole time!

When one of Chop's team leaders is sick, he promotes rookie salesman Ali to run the C-team for a day. If Ali can prove himself, he might be next in line for a permanent promotion. But Mark, veteran leader of competing D-team, does not want to be outperformed by an eager upstart, so he takes on the rookie head-to-head selling cars as Chop keeps score. With pride and ambition on the line, unpredictable customers and challenging deals keep both teams fighting for every sale.