This two-part music docuseries chronicles the story behind A&M Records and takes an in-depth look at the company's distinct approach of focusing on its artists, discovering unique talent and evolving with the ever-changing music industry.
EPISODE 1
Mr. A & Mr. M
Herb Alpert was an artist. Jerry Moss was a business man. When the corporate record companies of the 60s stifled their creativity, they longed for a label that focused on the artist; so A&M Records was born. What began out of a garage grew to include such mega artists as Joe Cocker, Cat Stevens, and Carole King. Herb and Jerry built the creative environment they had always dreamed of.
EPISODE 2
At the start of the 70s, Herb Alpert and Jerry Moss saw the music business transform. Rock was taking over; so they evolved with the times and signed The Police, Styx, Supertramp, and Janet Jackson. The genres changed, but the same artist-focused mantra remained. After selling the company in 1989, Herb and Jerry look back on their career and friendship.
