Definiteness of Purpose is the starting point of all achievement. Don't be like a ship at sea without a rudder, powerless and directionless. Decide what you want, find out how to get it, and take daily action toward achieving your goal. You will get exactly and only what you ask and work for.

The Master Mind Principle consists of an alliance of two or more minds working in perfect harmony for the attainment of a common definite objective.

Render more and better service than that for which you are paid, and sooner or later you will receive compound interest from your investment. It is inevitable that every seed of useful service you sow will multiply itself and come back to you in overwhelming abundance.

Faith is a state of mind, which may develop by conditioning your mind to receive Infinite Intelligence. Applied faith is the adaptation of the power received from Infinite Intelligence to a major definite purpose.

Having a pleasing personality is the aggregate of all the agreeable, gratifying and likable qualities of any one individual.

Self-discipline, or self-control, means taking possession of your own mind.