Cam Calloway, star basketball player, is signed to the Atlanta team. Announcing his arrival at a press conference, he is embraced by the city with open arms. Followed by his family – sister, mother, cousin and wife and uncle – this entourage is already proving to be somewhat of a liability. Back in his hometown of Boston, some are also ready to cash in on his success.

Pro athletes visiting children's hospitals is standard protocol for those players who wish to 'build a brand' and Reggie and Missy identify one child to help - a dying teenager who loves basketball. But everything is not as it appears, and Cam is confronted with a dilemma - to do the expected, or to fulfill a boy's wish. Meanwhile Reggie advises Cam to put the family on payroll to avoid the constant hands out for cash.

Reggie's ex girlfriend, Adina, tries to reach out to Reggie, and in an attempt to protect him, Cam invites her over to tell her to keep out of Reggie's life. But Cam wonders if he's done the right thing. Cam and Reggie have to decide which lucrative shoe endorsement deal to take, vacillating between Under Armour, Nike, and a Chinese brand. But they're unsure if they've made the right choice between money and dreams. The limits of Cam and Reggie's friendship are tested by betrayal and business.