Cam Calloway, star basketball player, is signed to the Atlanta team. Announcing his arrival at a press conference, he is embraced by the city with open arms. Followed by his family – sister, mother, cousin and wife and uncle – this entourage is already proving to be somewhat of a liability. Back in his hometown of Boston, some are also ready to cash in on his success.

As the family attends an Atlanta charity gala benefitting an abused child, Cassie overshares information about Cam's upbringing on the red carpet that has huge implications. Owner Jimmy Flaherty and Reggie do their best to contain the crisis. Uncle Julius takes on a new role as a 'talent scout' for Cam. Cam realizes the implications of his mother's public blunder.

Pro athletes visiting children's hospitals is standard protocol for those players who wish to 'build a brand' and Reggie and Missy identify one child to help - a dying teenager who loves basketball. But everything is not as it appears, and Cam is confronted with a dilemma - to do the expected, or to fulfill a boy's wish. Meanwhile Reggie advises Cam to put the family on payroll to avoid the constant hands out for cash.

Missy campaigns to get membership to an exclusive black-founded country club, but Reggie is unconvinced this is a good use of his time - until he arrives and appreciates the non-stuffy atmosphere. But acceptance isn't a done deal, and Reggie quickly learns the consequences of his actions. Cam searches for a church to support but is surprised when the pastor isn't accepting of his sister and her lifestyle.

From Cam and Reggie's Boston childhood emerges Jay, a talented baller who was derailed by prison time. Reggie and Cam disagree on how to help Jay; Cam's guilt about succeeding and Reggie's need to keep him focused are at odds, and the outcome says a lot about their priorities. Reggie gives Cassie a budget to house hunt and she finds a stunning home, but will she be outmatched in the bid to get her dream house? Cam considers a shoe endorsement deal.

Reggie's ex girlfriend, Adina, tries to reach out to Reggie, and in an attempt to protect him, Cam invites her over to tell her to keep out of Reggie's life. But Cam wonders if he's done the right thing. Cam and Reggie have to decide which lucrative shoe endorsement deal to take, vacillating between Under Armour, Nike, and a Chinese brand. But they're unsure if they've made the right choice between money and dreams. The limits of Cam and Reggie's friendship are tested by betrayal and business.