‎The Art of Negotiating the Best Deal - Apple TV

Available on Prime Video

In 24 engaging and practical lectures, learn how to approach all phases of a negotiation and deal with a wide range of problems. You’ll discover how to negotiate effectively in both competitive and collaborative situations, and how to achieve mutually beneficial outcomes.

Special Interest · 2023 · 34 min

Starring Seth Freeman

EPISODE 1

The Hopeful Power of Negotiation

Hear how a few simple negotiating ideas can help you achieve remarkable results. Then learn how to use a powerful alternative to traditional win/lose negotiating called interest-based bargaining.

34 min · Nov 1, 2023
EPISODE 2

The Other Negotiator

Learn how you can often do better for both sides by understanding the other negotiator's goals and concerns. Professor Freeman illustrates this principle with a widely studied exercise called the Ultimatum Game and the story of the Cuban missile crisis.

34 min · Nov 1, 2023
EPISODE 3

The Art of Skilled Listening

Listening may be the most important, powerful, and persuasive negotiating skill of all. Explore the difference between how people normally listen and the kind of listening that can make a profound difference when you're involved in a negotiation. Learn specific techniques that will turn you into a skilled listener.

31 min · Nov 1, 2023
EPISODE 4

Knowledge Is Power

There's no substitute for knowing the facts. Discover how you can harness the power of information in different ways: for example, by tracking down independent criteria that bolster your negotiating position. The good news is that you probably already research well; here you'll discover nonobvious ways to do even better.

27 min · Nov 1, 2023
EPISODE 5

Negotiating Creatively

Many people believe that the answer "no" is the end of the negotiation. In this lecture, learn how skilled negotiators turn "no" into "yes" by drawing on creative options: a strategy that businesses also use to build markets, create product lines, and enhance customer relations.

29 min · Nov 1, 2023
EPISODE 6

Credibility and Rapport

People's natural wariness in negotiations makes it crucial to establish credibility and rapport from the start of a negotiation. Learn the three Cs—concern, competence, and candor—and the importance of displaying genuine personal warmth and appealing to common interests.

31 min · Nov 1, 2023

Seth Freeman

Host