Eva Perón Marilyn Monroe and Elizabeth Holmes demonstrate the power of female seduction—in politics Hollywood and even business. How did these mass seducers hold so many in their sway?

How did Elvis seduce millions with his very first hit? Why was JFK such a successful politician? And what made serial murderer Jack Unterweger so appealing? Throughout history men have used charm sex appeal and even marketing techniques to put crowds and individuals under their spell.