Kenichi, a single man close to 40, suddenly finds himself standing in the woods of another world. After realizing his Skill lets him use the major online retailer "Shangri-La" from his original world, he exchanges items from this new world for money and purchases various products to survive outdoors. However, his life is soon thrown in peril as he finds himself surrounded by monsters.

Kenichi is steadily increasing his sales when Myaley and other beastfolk are lured into him by the smell of spices. He refuses to sell spices to them so he can stay off the radar of the spice syndicates, but he gives into pressure from the beastfolk and offers an alternative. Primula, the first daughter of the Mallow Trading Company appears before Kenichi.

Primula has been kidnapped by bandits! Kenichi gathers some allies and heads off to rescue her.

After rescuing Primula, Kenichi returns to collect his reward and sell their loot, but now it's only a matter of time before he attracts the attention of the nobles.