Name: The Swift Effect
Released: 2024-11-25T00:00:00.000Z

TV Show · Documentary · Music

Celebrating the economic impact Taylor Swift's brand has on and off-stage; exploring how she has redefined business landscapes in music, fashion, sports, education and philanthropy, generating billions of dollars and influencing global markets.

2024 · 21m

EPISODE 1

Breaking the Mold: Taylor Swift's Power Play

Discover how Taylor Swift redefined the music industry, from reclaiming her catalog with album re-recordings to boldly crossing genres. We also explore her unexpected influence on the NFL, where her gameday appearances boosted ratings, merchandise sales, and even fashion trends.
EPISODE 2

The Swift Effect on the NFL

Taylor's presence has brought a new wave of attention to the NFL, attracting a fresh fanbase.
EPISODE 3

The Swift Economy: From Cities to Community

Taylor Swift’s influence goes beyond music: discover the economic and cultural ripples of her record-breaking tour. From revitalizing local economies in Miami to inspiring university courses, Swift's impact goes far beyond the concert arena.
EPISODE 4

An End of an Era

A look at Taylor Swift's lasting legacy and where her influence may lead next.
EPISODE 1

A New Era

Through the lens of influencers, podcasters and established media figures, this episode shows how Taylor Swift has redefined the balance of power between artist, audience, and press.