Late-night icon Jimmy Fallon and marketing Hall of Famer Bozoma Saint John join forces in a new business competition where they challenge 10 people from across the country to pitch and execute marketing campaigns for eight world-famous brands. The contestants design billboards on the ground and in the sky, direct commercials featuring celebrity guests, write musical jingles and more. Representatives from each brand will select the winning ideas and incorporate them into real-world campaigns. The person who lands the most accounts earns the title "Innovator of the Year" and the grand prize of $100,000.