Potluri Vara Prasad, popularly known as "PVP", is a serial entrepreneur, philanthropist and educationalist. He owns the film production company called PVP cinema. He was Born to Potluri Raghavendra Rao and P Manga Taradevi. He has two siblings. As a serial entrepreneur in the global outsourcing services space, he built and sold 3 companies. During that decade, he was the driving force behind many companies, including Procon Inc., Albion Orion Company LLC, Irevna Ltd. Procon Inc. was acquired by RCM Technologies in 1998. AOC, LLC was acquired by SSI in 2000 for INR 2.92 billion, then the largest cross-border deal. Irevna Limited was acquired by CRISIL (S&P India) in 2005. He is a Strategic Investor in Maven Corp and Karvy Consultants & a Founding Investor of CBay Systems.Presently he is the chairman & managing director of PVP Ventures Ltd.,PVP is a publicly traded corporation traded on BSE, NSE & LSE with 35,000 shareholders. In July 2010, PVP Group ventured into the Indian Media & Entertainment Industry via "Picturehouse Media Ltd". ("PHML"), it is India's largest organised media capital house, supporting the Financing needs of the Indian Entertainment Industry. PHML recent foray into mainstream film production under the banner of PVP Cinema is one of the largest production houses in the country.He is chief patron of Prasad Vara. Potluri Siddhartha Institute of Technology, in Vijaywada. He is also a patron in LV Prasad Eye Institute. He is the owner of the Hyderabad Hotshots, one of the six franchises of Indian Badminton League and former co-owner of the Kerala Blasters F.C.