Six talented amateur photographers spend several weeks travelling the United Kingdom competing in a series of challenges to see who will be crowned the inaugural winner of the Great British Photography Challenge. The world-renowned British fashion photographer and film-maker John Rankin Waddel, also known simply as Rankin, serves as mentor and host. The photographers do their best to create worthwhile portfolios and make an authentic artistic impression on their mentor and the world, culminating in a climactic exhibition.