After a fateful meeting with low-rent publisher Doug Renetti, self-proclaimed feminist Joyce Prigger finally gets a shot at creating the magazine of her dreams, with one enormous catch.

Doug courts his usual advertisers, while Joyce looks for more conventional companies to do business with; Bambi looks to channel her newfound feminism into a new role.

The arrival of the Valley's newest councilwoman spells trouble for both Bottom Dollar and Minx; when her contributors begin to pull out, Joyce scrambles to come up with new articles that conform to her own high-brow standards.

After Bottom Dollar is audited, Tina and Doug scour the books and their employees' pockets for the missing money; as the Minx team prepares for the magazine's long-awaited debut, Joyce finds herself in a sticky situation with one of her coverboys.

When Doug forces her to make nice with the mob, Joyce finds herself surrounded by the gangsters' wives, who offer her some sage advice; the team struggles to capture their missing leader's artistic vision for their renaissance-man model.

The Bottom Dollar crew takes to the streets to build brand awareness, but while Richie, Bambi and Shelly's word-of-mouth campaigns see some success, Joyce creates chaos on campus in her attempts to woo a celebrity guest.