Andy "Brink" Brinker (Erik von Detten) is the leader of a group of inline skaters who disapprove of corporate sponsorship, believing that skating should be done for fun rather than profit. But when Brink's family starts having financial problems, he's forced to compromise his principles and join a sponsored team led by the arrogant Val (Sam Horrigan). Not knowing his motivation, Brink's friends are stunned by the decision and collectively shun him until the truth comes out.