Salesman Roger (Rock Hudson) is revered for his ability to sell fishing supplies; he's even authored a book on the art of angling. So, when a fishing tournament comes up, his boss asks him to enter. Too bad he doesn't actually know the first thing about the sport, having never done it himself. Helping him with a crash course in rods and reels is the competition's publicist, Abby (Paula Prentiss), and her friend "Easy" (Maria Perschy) -- much to the consternation of Roger's fiancée.