Mentored by investors Ashley Graham and Emma Grede, female entrepreneurs develop their side hustles, hoping to leave their day jobs to pursue their dream careers.
EPISODE 1
The First Pitch
Investors Emma Grede and Ashley Graham invite female entrepreneurs to pitch their businesses for the chance to earn their mentorship and develop multi-million dollar brands.
EPISODE 2
The Hustle is Real
Emma Grede and Ashley Graham dig deeper into their Hustlers’ businesses and set up benchmarks for each female founder to hit on the journey to grow their business and earn investment.
EPISODE 3
Customers & Content
The Side Hustlers hit the streets to learn about their brands through the eyes of potential customers. Some impress while others crack under the pressure, and one Hustler is dropped from mentorship.
EPISODE 4
Marketing Mania
Ashley and Emma challenge their Side Hustlers to host a marketing event to promote their businesses and themselves as entrepreneurs, hoping to better understand each founders’ potential for growth.
EPISODE 5
The Final Pitch
The Hustlers make their Final Pitches to Ashley Graham and Emma Grede. Some founders leave empty handed while others secure investments and successfully turn their Side Hustle into their Main Hustle.
Back to Business
Investors Emma Grede and Ashley Graham return to hear pitches from a fresh crop of female entrepreneurs hoping to prove their businesses’ earning potential.
Ashley Graham
Emma Grede
Reese Witherspoon
Sara Rea
Sue Kinkead
Elizabeth Sandorff
