A notorious production company CEO who only wants dramas that can make money, a bold rookie writer who prioritizes humanity in dramas, and a Hallyu star actor who does not compromise, come together to produce a drama with the investment of a Japanese gangster boss in the last stage of pancreatic cancer. The production of this drama conducted by different people ends up being more absurd than a soap opera. Anthony, the CEO of the production company, and Lee Go Eun, a rookie writer, are at odds over the drama "Morning of Gyeongseong." Anthony struggles more than anyone to raise the viewer ratings for the drama "Morning of Gyeongseong."