How to Build a Brand

M1, T3: Pro athletes visiting children's hospitals is standard protocol for those players who wish to 'build a brand' and Reggie and Missy identify one child to help - a dying teenager who loves basketball. But everything is not as it appears, and Cam is confronted with a dilemma - to do the expected, or to fulfill a boy's wish. Meanwhile Reggie advises Cam to put the family on payroll to avoid the constant hands out for cash.