The Market for Intangibles

S1, E3: Brand names, patents, secret formulas, logos—these and other entities are known as intangible assets, and they can add to a company’s value. This not only applies to prestige brands, but also to firms such as Walmart that are exceptionally well-run, which counts as an intangible asset. Keep this all-important concept in mind whenever you are gauging the strengths and weaknesses of a company.