In order to impress his girlfriend, Bridget, Don arrives dramatically at the Small Business Awards in a high-class vehicle.

Leslie fights with the staff about his new role and Ray struggles to get him to lower his artistic expectations. When the ACCC visits about the recalled poisoned pineapple rubbers from Yaytionery, Don talks his way out of a fine. Ex-soldier Cody battles to come up with a Summer Range for BRRR! but after Leslie helps him design the 'Ammo' an ingenious women's fashion belt, both Leslie and Cody have a breakthrough in the office. Sam is thrilled to sign a premium social influencer, Coco, famous for being famous on Instagram.

Sam brings in Coco for a photo shoot with the 'Ammo', which, after being posted on Instagram, goes viral: the fashion belt sells like hot cakes. When Don's son, Alex, wants money to record an album, Don is not interested. But while celebrating his 'Ammo' success with Bridget, Alex returns with what he says is proof from the tax office that Don owes him money. Ray avoids his ex-wife and Leslie's mother, Yvonne, as she hunts Ray down to make him stop financially assisting Leslie's transition.

After a Facebook video of the Cambodian sweatshop where the 'Ammo' is manufactured goes viral, the success of the belt is short-lived. Don deals with the fallout at the same time as he attends mediation for the Yaytionery pineapple rubbers class action. Ray is also forced to fend off a complaint about Don's Dirty Dog Wash and Sam manages Coco?s meltdown after her brand is tarnished by the Ammo. While Leslie and Cody find comfort in each other, Don attempts to find comfort in Bridget.

Don tries desperately to please Bridget, promising to deliver the knock-off cowhide chairs she has ordered, despite them being stuck at the docks in a maritime workers union strike. When Don and Vijay confront the Wharfies, Don ends up with his tyres slashed and Celeste comes to the rescue. While Vijay changes the tyres, Celeste challenges Don about his fear of intimacy. When Leslie has a romantic encounter goes pear-shaped, he falls apart and Ray is forced to call Yvonne for help.

Angry with Bridget, Don gets delivery of the cowhide chairs and sells them himself on Gumtree. Don and Sam receive letters demanding they attend mediation at the ATO. Alex demands income derived from the family trust in his name - and Sam's name. Sam can't deal with family conflict and comes to work drunk, where Ray kindly looks after her. Don responds by issuing Alex with a counter claim and is surprised by how furious Alex is. Ray giddily enjoys his new secret romance with Yvonne.