Hashtags

The internet has speeded up how quickly genres like R ‘n’ B evolve, helping artists distribute their true visions. Artists Miguel, How to Dress Well and more talk about this new limitless age and the attempts to label and classify this freedom.

Explore the internet-born microculture known as cloud rap, a form of hip-hop that features Enya-like vocal samples. Artists such as Main Attrakionz, Flatbush Zombies, SpaceGhostPurrp, Robb Bank$ and PiffGang speak about the cloud rap movement.

Microblogging site Tumblr has given a voice to a wide variety of artists in its short history. Rapper Le1f, hip-hop new hope Kilo Kish, and seapunk founders Zombelle and Ultrademon share their Tumblr experiences, which transcend simple hashtags.

Shattering old musical classifications, the internet’s accessibility has redefined the concept of pop music. With the internet becoming the mainstream, artists such as AlunaGeorge and Charli XCX speak on the potential of any song becoming popular.

There is healthy debate over Health Goth. Is it an aesthetic movement inspired by minimalism, cyberpunk and sportswear? Or is it a new kind of gym, where people sweat out their angst all in black? The founders of both sides try to work it out.

A dark, hyper blend of tribal music and trance is born in the streets of Durban, South Africa. Made by young producers who create in bedrooms and share the tracks over group texts, Gqom is a viral sound that is infecting dance floors worldwide.