Despite numerous articles tarnishing his reputation and the shocking return of his ex-wife, Mori is preparing to reopen Paradise. He proposes to Teresa, assuring her that there is nothing between him and Rose, and she accepts.

The advertising staff organizes a beauty contest among the Venuses. Mori shows up at Mandelli’s funeral and attempts to make peace with Andreina. Meanwhile, Rose offers to buy out Jacobi’s shares in the store

Business is poor after the Jacobi scandal, and the employees wonder who is in charge: Mori or Rose? Andreina tries to sway the Rockefeller company to open a new department store across from the Paradise. Teresa makes an important decision.

The Ladies’ Paradise launches a home-delivery service. Andreina continues her efforts to undermine the store. Vittorio and Mori clash, prompting Vittorio to join forces with Andreina. Teresa harbors doubts about Mori’s feelings for her.

Teresa’s parents break with her, but she decides to turn their dismissal into an opportunity. Mantovani searches for the daughter she gave up for adoption, and Andreina and Vittorio arrive at a turning point in their relationship.

At Mantovani’s suggestion, Anna returns to work at the Paradise as the accountant’s assistant. Vittorio is horrified to learn the full extent of Andreina’s scheme and the lengths to which she will go to get revenge on Mori.