Samantha and Darrin appear to be an ideally matched couple. Very much in love, they decide to marry. Darrin doesn't know that Samantha is, of all things, a witch. On their wedding night, Samantha's mother, Endora, a witch, of course, visits her daughter. Regretting that her daughter has married an `ordinary mortal', she is bent on breaking up the marriage.
Endora is disgusted when Samantha refuses to use supernatural powers to cope with the routine tasks of a suburban housewife. Faced with the problem of baking a cake, Samantha, in desperation, does resort to witchcraft, which also comes in handy when she inspects the house Darrin plans to buy for them. To convince Endora that the house can be liveable, Samantha transforms it in her own curious way.
Samantha hosts a dinner party to impress one of Darrin's clients, Rex Baker. Despite bringing along a date, he gets drunk and makes an advance on Samantha. Due to his aggression, Samantha changes him into a dog, and Darrin is furious.
The Stephens' neighbour, Gladys Kravitz, tries to convince her husband that strange things are happening. Meanwhile, Darrin meets Samantha's mother, Endora, for the first time.
Darrin struggles to create an advertising campaign for Caldwell Soup. Samantha offers her suggestions, but they are so good that Darrin suspects her of using witchcraft. Samantha is upset and walks out, pleasing her mother, Endora.
Darrin learns that Samantha has been entertaining a shy young boy, Marshall Burns, after he leaves for work each morning. Darrin lectures Samantha not to interfere with Mrs Burns' upbringing of her son.
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