Johnny and Moira Rose (Eugene Levy, Catherine O'Hara) used to rule over a vast video store empire. But that was back when people still watched videos. Now they're down -- with their former mansion and all its contents seized by the U.S. government -- but not out: As a joke, Johnny once purchased the backwater town of Schitt's Creek. Now Schitt's Creek is the only place left to go, so the Roses retreat there with their spoiled kids David (Daniel Levy, son of Eugene) and Alexis (Annie Murphy) and broken dreams. They're greeted by feckless Mayor Roland Schitt (Chris Elliott), who offers his new overlords his own creepy brand of friendship; Stevie Budd (Emily Hampshire), the proprietor of the sleazy motel that's their new home; and a whole cast of quirky characters.