John Nuttall is head of a family business that's been offering donkey rides to tourists for three generations, but this summer his daughter drops a bombshell on his plans. Meanwhile, Miles is determined to clear the beach of any plastic and rubbish.

A look at a fresh crop of the hard grafters who weave holiday magic for visitors to the iconic seaside towns of Scarborough, Skegness and Blackpool. Taj and TK Bola are serial entrepreneurs who run a bar and nightclub complex near the seafront.

Young couple Lisa and Kurt moved to Blackpool after getting holding their wedding there. They haven't looked back since, and have set up a quirky horror café and memorabilia store.