This entry in the growing genre of reality shows set at pawn shops is, as the title suggests, set in the upscale town of Beverly Hills, Calif, at South Beverly Wilshire Jewelry and Loan. Yossi Dina, known as the pawnbroker to the rich and famous, runs the shop that sells everything from fine jewelry to high-dollar collectibles and Hollywood memorabilia. Although the items brought into the luxury store - including a `Jurassic Park' walking stick and Tom Cruise's sunglasses from `Risky Business' - are unique, many of the people and stories behind the items are even more interesting than the actual items. Having been in the business for more than a quarter century, Dina knows what the collectibles are worth and how to negotiate to get the items for the price he wants.