Renowned pageant coach Kim Gravel takes on outlandish hillbilly Addison and her mom Kelly as a new client. At first Kim's pageant regulars are not threatened by the new girl but with a lot of polish and Kim's determination to transform the ill-mannered redneck into a beauty queen, Addison just may surprise everyone.

Pageant Pro Anslee is preparing to compete in talent for the first time. Already feeling uncertain in her singing abilities, her confidence is even more shaken when stunning singer/songwriter Lauren shows up wielding her guitar. Kim sees a possible Miss Georgia in Lauren, but must overcome one major obstacle--her dad, the preacher, who doesn't believe in pageants.

Kim and sister Allisyn are off to the rodeo to wrangle their newest client. Hope, a rough and rowdy cowgirl, will need an extreme makeover--and her mom, convincing to let Kim turn her tomboy into a pageant queen. Meanwhile, crown hog Angie sees red when her daughter Marah is not chosen for the rodeo pageant and decides to take matters and Marah's coaching into her own hands.

Enabling mother Tateasa wants Kim to train her drop dead gorgeous spoiled daughter Alexis, but Kim isn't so sure this diva is worth the trouble. Kim must teach her what is truly valuable in life, and then how to win the crown. Meanwhile, the other moms are challenged to see who can take the best head shot of their daughter.

Frustrated with her regular pageant girls' inability to display personality, Kim introduces smart, quirky pageant newbie EJ as motivation. Kim tries to let EJ's internal beauty shine through, but mom Elizabeth--who doesn't believe in makeup for her daughter--has difficulty handing over the reins to Kim. Allisyn, wanting more responsibility, thinks too far out of the "box" for the Pageant Place holiday card.

Kim's prayers are answered when she meets little Erin, a tiny girl with a huge voice. Kim enters her in this week's "Glam" pageant to let the world hear her sing--but worrywart mom Melinda and first time pageant girl Erin are not on board with Kim's over the top makeover. Meanwhile, singers Anslee and Lauren try to measure up to the huge talent of this little girl and Deb and Angie make sure they are not forgotten either.