In the series premiere, supermodel and fashion entrepreneur Kimora Lee Simmons has moved on to bigger and better things since her stint at Baby Phat. As the newly helmed president and creative director of JustFab, it's her job to take the exclusive online shopping site to another level. The pressure is on for Kimora's staff, especially for Kim, who has to pull together a launch event that will not only please Kimora and the big bosses, but JustFab's super difficult celeb stylist Jessica Paster. And of course, Kimora's new office needs a fab makeover, and who better than to do it than Johnny, the office's over-the-top drama king? But will Kimora go for his ultra-flamboyant look?
This week, Kimora's entire JustFab office is focused on brand exposure. Kim sets up an interview and photo shoot for Kimora with "OK! Magazine"--and even though she's very particular with them about which questions they're allowed to ask the Queen Bee, they're not always one to listen. Meanwhile, Kim puts Sarah and Ashley in charge of styling young fashionistas Elle and Blair Fowler for a red carpet event. Plus, the public relations and marketing teams hold a company-wide competition to brainstorm the best idea for a viral video to really put JustFab on the map.
Best known for being the diva of denim, Kimora wants to expand JustFab's denim line with colorful and stretchy fabrics! She assigns Lesley to oversee the project, but getting real women's input for their jeans is key--so Lesley works with Kim to create a pop-up shop at a mall where customers can try on the pants right on the spot and give their feedback. Meanwhile, Sandra and Alyson work together on the new fall print ad--but Alyson's risque vision starts to turn Sandra off. Plus, Johnny tries to reinvent himself when he learns a promotion might be within reach.
Sandra and Alyson put their thinking caps on to create a new JustFab commercial that's as inventive as their last. However, comedy is quite subjective and JustFab's CEOs aren't necessarily on the same page as the creative department. Meanwhile, Lesley celebrates her birthday with all of her coworkers in the office, because she can't find time for herself outside of her job. In true Kimora fashion, Kimora sets her up with a tall and handsome guy who might just get Lesley's blood pumping outside of the office!
Johnny's nabbed the viral video in-house competition, but there's one problem--getting Kimora on board! Despite the CEO's insistence, she want's nothing to do with it. But a viral video without the brand's biggest celeb makes no sense! Meanwhile, Johnny's love life takes a nasty turn and his lack of concentration threatens the video shoot!
Lianca drops the ball before a very important meeting, putting her future at JustFab in jeopardy! When Sandra discovers the reason for Lianca's less-than-rock star performance, she puts her up to a more creative challenge--coming up with a fun quiz for the JustFab website that will impress the CEOs--and save her job! Meanwhile, Kimora wants the company to branch out into dresses, which puts Lesley up against the gun to get the new line out in time for spring!
Kimora Lee Simmons
Business savvy and backroom arguments in fashion biz show.
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