When her perfect life falls apart, “It Girl” Petey St. Barts is thrown a lifeline in the form of a mysterious gift from her deceased father: he’s left her in charge of his small-town cult.

In her first act as cult leader, Petey liberates her new followers from their demeaning jobs and tries to come up with a vision statement. Mae Mae struggles with the sudden unemployment crisis.

Petey and Eliza team up to get to the bottom of New Utopia's finances and raise enough money to get medicine for a sick Mae Mae - without resorting to recruiting new cult members. How hard could it be for an educated city girl to make $30?

Petey discovers that her father used to have his own local magazine, inspiring Petey to revive it and make it her own. She chooses Bandit for her cover story to prove she's open to dissent.

Petey and Eliza scheme to bring an honest income to New Utopia by renting out barns as wedding venues for the Manhattan elite. When her ex Brian is their first client, Petey scrambles to make it the perfect night – and to make him jealous.

It’s Petey’s birthday, also known as Crowning Day to the inhabitants of New Utopia. Petey is disappointed to learn that the celebrations are more about White instead of her. Eliza and Bandit both have surprises for Petey.