Side Hustlers

Investors Emma Grede and Ashley Graham invite female entrepreneurs to pitch their businesses for the chance to earn their mentorship and develop multi-million dollar brands.

Emma Grede and Ashley Graham dig deeper into the hustlers' businesses and set up benchmarks for founders to hit on their journeys. They make shocking discoveries that lead them to question their commitment to mentorship for some.

Tasked with hitting the streets to learn about their brands through others' eyes, some of the mentees impress their mentors with their progress, while others begin to crack; an investor no longer sees potential success in her hustler.

With the final pitches around the corner, Ashley and Emma challenge the women to host a marketing event to promote their businesses and themselves. While some exceed their mentor's expectations, others miss the mark.

After weeks of hard work, the hustlers present their final pitches in hopes of proving to their mentors that they're ready to take their businesses to the next level.